The short answer: Contrary to popular thought, thread-count is NOT a true indicator of quality. In fact, sheets marketed as having a higher thread-count are usually made of cheap cotton that is not counted in an honest fashion. In order to create high quality sheets, you need to use the finest cotton and work with great manufacturing partners. We work with the best manufacturers in the USA - with a combined experience of more than 200 years! Authenticity 50 sheets are an HONEST 250 thread-count, a perfect balance of strength, softness, and durability. The in-depth analysis is on our blog HERE.