We believe that the Percale weave, when done right with the right manufacturers and cotton, simply can't be beat. There's a reason all the top luxury hotels use Percale sheets. It's more durable, sleeps cooler, regulates temperature efficiently, and has a fabulously crisp hand feel that we LOVE. The downside is that it is more wrinkle-prone than Sateen, but we can live with a few wrinkles for a great night's sleep. For a more in-depth answer check out our blog post on the subject HERE!